The NY Giants have been around for a century. That’s a lot of football, a lot of wins, and a lot of very large men crashing into each other.
To mark the milestone, I put together a bold, heritage-driven brand and campaign concept that honors their legacy while keeping things fresh.
This was a speculative pitch to a team owner I’d been working with on another project — because when you get a foot in the door, why not try to kick it open?
