Being the sole internal brand designer at Peloton meant working on everything from employee initiatives to marketing pitches to making sure the team stand-ups didn’t look like total chaos — and even making a logo for a factory (before the COVID crash flipped everything on its head ... what can you do?).
I helped shape internal culture through branding that felt as sharp as the company itself, while also contributing to external campaigns with fresh takes (when tapped for an assist).
