When Gotham FC took the NWSL crown, they needed a brand identity and marketing that could flex just as hard.
Over a year of freelancing with them, I helped carve out a sub-brand anchored in the liberty crown from their crest — something punchy, versatile, and instantly recognizable.
Whether it was merch, marketing, or making sure their championship glow stayed lit, I designed work that made sure Gotham looked as sharp as they play.
